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It can be witnessed in a comparative chart of Google search volume, which at its peak dwarfed the peaks of his contemporaries, who are now seen as more “mainstream” stars. (When he did receive notoriety afterwards, it tended to focus on his list of ultimately minor legal infractions.) (Today it claims 70 million.) YouTube, where the majority of Keef’s fanbase consumed his work, had no impact on Billboard chart positions until February 2013, just as mainstream attention in Keef was beginning to wane. But in 2012, the Apple Music streaming service did not exist Spotify had only been available in the United States since July 2011, and had only 5 million users worldwide by December of the following year. Sales numbers, in 2018, are conjured through a complex formula incorporating streams and CDs, and for the vast bulk of hip-hop artists, those streaming “sales” dwarf CD sales. Streams are a reliable predictor of ticket sales, and predict artist signings at both major and indie labels. It seems obvious today, when streaming numbers drive the industry. Any star who has been influential has been influenced, and every rapper who achieved any sort of fame over the past decade is described as “influential” at one point or another: Drake, Lil B, Odd Future, ASAP Rocky, Young Thug, Future, Migos. Music flows forward in an ever-broadening conversation, and ideas are constantly pilfered and improved upon, from even the least captivating artists. “Influence,” after all, is an easy concept for a writer to apply, as it requires minimal investment - “influential” doesn’t mean “good,” or even “important” - and the scantest evidence. It’s no longer original to suggest that Chief Keef ended up being more influential than most expected when he burst from obscurity in 2012. But my brother’s immediate response at that early date felt closer to my own: “He’s so self-possessed.”
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Online, it was suggested he suffered from a learning disability, and message board rumors proliferated that he was autistic, as an explanation for his awkward on-camera behavior. In the years since, interviewers invariably describe Keef as petulant, incoherent, difficult, or drugged-out. When we left, I asked my brother, who’d tagged along to take photographs, what he thought of the rapper who was - though we didn’t know it - on his way to becoming Chicago’s biggest star since Kanye West. I don’t sit down and ‘think,’ I write about what’s going on right now, what we just did, what just happened. They-” he gestured at a fanbase, somewhere outside his grandmother’s apartment, “-don’t want to see me do that. “See, motherfuckers think I can’t do metaphors. He wore flannel pajama bottoms, a black t-shirt, and rosary beads, and we sat in the sunlight of his grandmother’s Chicago living room next to a portrait of Barack Obama while I asked him questions about his music. It's definitely not for everyone, but fans of Keef will be delighted to hear his return to consistency with Dedication.I first met Chief Keef one unseasonably warm day in late January roughly six years ago, while he was on house arrest. Boogie Wit Da Hoodie, Lil Yachty, and Tadoe all appear, but Dedication is Keef's album through and through.Ītop some often bizarre sounding production, Keef seems to be in no rush to prove himself, simply opting to make it all sound as effortless as possible. The new album, Dedication, is a pretty low-key affair all things considered, only featuring three vocal contributions. Now he's back with his third studio album, his first since 2015's Bang 3. In the months that followed, the former hip-hop innovator dropped Thot Breaker in June before dropping The W in September. Releasing Two Zero One Seven on January 1, he's back to his prolific self. Thankfully, that wasn't the case, proving this year that he wasn't ready to stop just yet.
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Having released projects pretty much non-stop from mid 2011 all the way until late 2015, it seemed for a while that he had called it quits for real. The year that followed was his quietest since bursting onto the scene back in 2012 with Finally Rich. Last year, Chief Keef announced that he was retiring from rap music.